Cold Calling 3.0 The Art of Selling Smarter Not Harder Wyn N. Davies

ISBN:

Published: June 1st 2012

Kindle Edition

66 pages


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Cold Calling 3.0 The Art of Selling Smarter Not Harder  by  Wyn N. Davies

Cold Calling 3.0 The Art of Selling Smarter Not Harder by Wyn N. Davies
June 1st 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 66 pages | ISBN: | 7.15 Mb

Interruption Based Selling does not work any more – period! Traditional cold calling is still the default approach of too many business people – call centers around the world are filled with rows of salespeople pitching cold. It doesn’t work but tooMoreInterruption Based Selling does not work any more – period! Traditional cold calling is still the default approach of too many business people – call centers around the world are filled with rows of salespeople pitching cold. It doesn’t work but too many businesses can’t think of a better approach.A paradigm shift in sales strategy is needed if businesses are to promote, grow and thrive but what is to replace the cold call too many businesses depend on?The business world has changed dramatically and permanently.

We have moved away from a push model where we were told what to buy to a pull model where the customer sets the agenda.In the past, companies owned factories and sold products and we bought what was on offer. Today, companies own brands instead of factories and the value of every brand are in the hands of the consumer.Marketing has changed from a world where the consumer was manipulated to a world where the buyer must be inspired.

Think Apple and you will understand that the sales process has changed radically! The rewards are huge to brands and businesses that can truly inspire customers to buy!The result has been the death of newspapers and network television and the growth of new media like Craigslist, LinkedIn, Facebook, Twitter and an ever-changing landscape of consumer driven media.Money doesn’t guarantee success anymore, money chases success.Facebook was worth billions before it made a dime of profit and just days after its initial public offering, valued at one hundred billion dollars, it is facing an uncertain financial future in the face of mobile, which challenges its very revenue model.In a business environment full of change, traditional push sales models are failing and the push back from consumers and business is increasing.

British Gas voluntarily ceased door-to-door selling last year and nobody in sales refers to themselves, as a salesperson anymore – sales, is a very dirty word.What is needed is a Paradigm Shift from a push mentality to a connection mentality.The shift moves from pushing the buyer to compelling the buyer. The shift moves from shouting our message to a conversation about desires and needs.In this paradigm shift cold calling become redefined and refined and Cold Calling 3.0 © is the result!



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